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AdWords Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
AdWords Mobile Certification covers basic and intermediate concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
AdWords Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
AdWords Video Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.
AdWords Display Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing Display campaigns.
Google Shopping Certification covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
Google Web Designer makes it easy for beginners to build engaging creatives while offering time-saving coding features for advanced developers. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.
