Master in Digital Marketing

Master in Digital Marketing


The Master in Digital Marketing course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), Social Media Optimization, Search Engine Marketing-pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Be the expert in Digital Marketing and improve your website ranking by learning SEO, SMO, SEM and Google Analytics from experienced trainers.

This is a Combo Training Course that includes the complete individual Courses of SEO, SMO, SEM and Google Analytics to help you give a distinct advantage when it comes to digital marketing. This Course shall prepare you in various optimization techniques, Google AdWords, PPC, Social media marketing principles and Google Analytics tool.


What you will learn in this Training Course?

You'll go from beginner to extremely high-level and your instructor will take you through each step on screen.

  • Understanding of digital businesses
  • Various tools and techniques for digital marketing
  • Learning SEO and on-page optimization tips
  • End-to-end Google AdWords PPC campaigns
  • Understand Google Analytics
  • Work with Google Webmaster
  • Get to know about social media marketing
  • Ways to get people to follow and share your content
  • Learn metrics to determine effective campaigns
  • Google Reporting tools and evaluation techniques
  • Perform market research to validate your idea
  • Build a world-class Wordpress website in an hour without any coding


 

Pre launch business owners who don't know where to get started, Website owners who are struggling to get traffic and sales, Anyone looking to start a pick up highly paid freelancing skills

There are no specific prerequisites for taking this Training Course.

  • What is Digital Marketing Section
  • Inbound vsOutbound Marketing Section
  • Content Marketing Section
  • Understanding Traffic Section
  • Understanding Leads Section
  • Strategic Flow for Marketing Activities

  • Understanding WWW
  • Domains Name
  • Domain Name Registration
  • Buying WebSpace | Hosting Space
  • Website Language & Technology
  • Core Objective of Website and Flow
  • One Page Website
  • Strategic Design of Home Page
  • Strategic Design of Products & Services Page Strategic Design of Pricing Page
  • Portfolio, Gallery and Contact Us Page
  • Call to Action (Real Engagement Happens)
  • Designing Other Pages
  • SEO Overview
  • Google Analytics Tracking Code
  • Website Auditing
  • Designing Wordpress Website
  • Website Hosting

Search Engine Landscape
What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, How search Engines Work?, Evolution of Search Engines

SEO Audit
What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links

On-Page Optimization
What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links

On Page Optimization Using WordPress Based Website – SEO Yoast
What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links

Google Analytics and Google Webmaster
What is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page Analytics

Web CEO, SEO Profiler and Other SEO Tools
Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)

Off Page Optimization – Link Building
What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links

Black Hat SEO Techniques to Avoid
Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning

Online Reputation Management
What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content
 

Introduction to Google Analytics
Understanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.

Google Analytics and Google Webmaster Tools
Setting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.

Audit and Conversion Tracking
The various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.

Mobile App Analytics
Deploying of Google Analytics for tracking the performance of mobile apps, measuring of user behaviour, the various metrics for mobile apps screen tracking, tracking features for both Android and iOS, event tracking for mobile apps, complete tracking of e-commerce app on the mobile.

Google Tag Management
Introduction to Google Tag Manager, tracking various analytics, and marketing metrics using the Google Tag Manager, the important rules to follow, designing website tags and coming up with firing rules, improving the performance of Google Analytics, containers and structure accounts, providing user permissions, setting up containers, previewing containers and learning about the various container versions.

 

  • Google Webmaster Tool
  • Setting up Tool for SEO
  • Adding and Managing Assets
  • Integrating WebMasterTool
  • Site Map and Site Links
  • Search Traffic and Links
  • Google Indexing
  • Managing Crawl Errors
  • Managing Security Issues

  • G+ Pages Ranks Higher
  • Google Plus Profile
  • Google Local Business
  • Google + Company Page
  • Adding Contact Links
  • Utilizing +1 Button
  • Managing Circles
  • Posting Contents
  • Google Hangouts
  • Social Relevance to G+ in Adwords
  • Sharing G+ Buttons on Website
  • HashTags and Mentions
  • Review and Testimonials
  • G+ Mobile App
  • Integration with Website

Google Adwords Basics

  • Understanding Adwords
  • Google Ad Types
  • Pricing Models
  • PPC Cost Formula
  • Ad Page Rank
  • Billing and Payments
  • Adwords User Interface
  • Keyword Planning
  • Keywords Control
  • Creating Ad Campaigns
  • Creating Text Ads
  • Creating Ad Groups
  • Bidding Strategy for CPC
  • Practical Examples

 

Google Adwords Intermediate

  • PPC, CPM, CPA
  • Other Measuring Tools
  • Bidding Strategy on Location
  • Bidding Strategy on Schedule
  • Bidding Strategy on Devices
  • Conversion Tracking Code
  • Designing Image Ads
  • Creating Animated Ads
  • Examples on Animated Ads
  • Creating Video Ads
  • Youtube Video Promotion
  • Hi-Jack Competitor’s
  • Video Audience
  • Practical Examples

 

Google Adwords Advance Level

  • Remarketing Strategies
  • Remarketing Rules
  • Remarketing Tracking Code
  • Linking Google Analytics
  • Designing Remarketing Images
  • Shared Budget
  • GWD Software

Facebook Marketing Fundamentals

  • Profiles and Pages
  • Business Categories
  • Getting Assets Ready
  • Creating Facebook Pages
  • Page Info and Settings
  • Facebook Page Custom URL
  • Invite Page Likes
  • Featured Video
  • Pin Post and Highlights
  • Scheduling Posts
  • Facebook Events
  • Reply and Message
  • Facebook Insights Reports
  • Competitor's Facebook Page
  • Ban User on Facebook Page
  • Connect with Twitter

 

Facebook Ad Campaigns

  • Organic v/s Paid
  • Defining Ad Objective
  • Performance Matrix
  • Ad Components
  • Designing Creative Image
  • Facebook Ad Structure
  • Setting Up Facebook Ad Account
  • Create Ad -Targeting
  • Create Ad -Budgeting
  • Create Ad -Creative Content and CTA
  • Boosting Page Posts
  • Page Promotion
  • Video Promotion
  • Similar Ads and Audiences
  • Tracking Pixels Code
  • Remarketing -Website Visitors
  • Custom Audiences -Look Alike
  • Custom Audience -Saved Group
  • Managing and Editing Ads
  • Ad Reports and Ad Insights
  • Billing and Account

 

Facebook Advance Strategies

  • Facebook Business Manager
  • People, Pages and Roles
  • Ad Accounts Configurations
  • Ad Agencies and Assigning
  • Shared Login for FB Business A/c
  • Power Editor - Most Advance
  • Email Targeting on Facebook
  • Facebook Offers
  • CTA on Page
  • Posts for Location
  • Save Time with Third Party Tools
  • Case Studies
  • Practical Examples

  • LinkedIN -The hub of B2B Networking
  • Creating LinkedIN Account
  • Updating Contact Information and Links
  • Designing Profile and Summary
  • Managing Connections
  • Advance Searching
  • Who Viewed Your Profile
  • Endorsements -Publishing and Receiving
  • Creating LinkedIN Company Page
  • Updating Products and Services Marketing on Twitter & Pinterest
  • Creating Showcase Pages
  • Engaging with Updates
  • Running Paid Campaigns
  • Recruitment through LinkedIN
  • LinkedIN Groups
  • LinkedIN Mobile App

  • Email Software and Tools
  • Importing Email Lists
  • Planning Email Campaign
  • Email Templates and Designs
  • Sending HTML Email Campaigns
  • WebForms Lead Importing
  • Integrating Landing Page Forms
  • Campaign Reports and Insights
  • Segmentation Strategy
  • Segmentation Lists
  • Auto-Responder Series
  • Triggering Auto – Responder Emails
  • AutoResponder Actions

  • Marketing Automation Tools
  • Email Campaigns
  • Email Autoresponder
  • SMS Autoresponder
  • Creating Landing Page
  • Landing Page CTA
  • Lead Generation Strategy
  • Capturing Leads from Sources
  • Website Widgets
  • Lead and List Management
  • CRM Integration
  • Sales Integration
  • Products Integration
  • Business Reporting
  • Lead Source Link Building
  • Lead Tracking Features
  • WebHooks and Connectors
  • Complete Automation Strategy

  • eCommerce Business
  • Planning eCommerce Website
  • Product Placements
  • Product Grouping
  • Promoting eCommerce Website
  • Remarketing Products
  • Understanding Coupon System
  • Appointing Affiliates for Products
  • Cross/Up/Down Selling
  • Payment Gateway in India
  • Application and Documentation
  • Collecting Online Payment
  • Web Store using Payment Gateway
  • Web Fronts using Payment Gateway
  • Invoice Payments through Emails
  • SMS Invoice Payments
  • Integrating Payment Gateway
  • Payment Links and its Promotion
  • Affiliates for Payment Links

  • Understanding Affiliate Marketing
  • Sources to Make Money Online
  • Selecting Affiliate Program
  • Applying for an Affiliate
  • Building Assets for Affiliate Promotion
  • Payments and Payouts
  • CPC, CPA, CPI and other metrics
  • Getting Most Conversions
  • Day to Day Work Scheduling
  • Managing Affiliate Accounts
  • Blogging
  • Google AdSense Account Setup
  • Placing Ads on Website
  • Placing Ads on Blogs
  • YouTube Video Monetization
  • Allowing and Blocking Ads
  • Performance Metrics
  • AdSense Administration

  • Registering Google Certification Program
  • Training for Google Adwords Certification
  • Training for Google Analytics Certification
  • Training for Google Video Advertising Certification
  • Online Exam for Certified Digital Marketer from WebGanges.com

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