Description
Digital marketing is a field to market products and services using a digital field of technology. People who want to become their own boss choose this as our career path. And we totally support them and provide the best courses with internships to become a professional in this field.In Digital Marketing, we have two sections which help the students to have a complete understanding of the topics involved. The master in digital marketing course is designed by our experts to help the students be expertise in different topics of Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), web analytics, content and email marketing and many more. Digital marketing is one of the growing career paths for youth. To make our students professional we combine the different parts of digital marketing with google analytics. This gives an advantage to our students so that they do not suffer any drawback when it comes to the market.
Courses Offered
In this, we cover all the essential parts of digital marketing. Our courses include digital marketing fundamentals in which we teach about the basic traffic section, lead section, strategic flow for marketing activities. Our other courses involve website planning and structure, search engine optimization, google analytics tools, google plus for business to get a proper idea about how the business world works. We have courses on facebook marketing, LinkedIn, Pinterest and Twitter and email marketing which serves as a platform for digital marketing. The courses of affiliate marketing and Adsense, e-commerce and payment gateway help the students to understand how the sources are utilized in digital marketing.Advatages of the Course
- By the end of the course, we will understand the digital marketplace,
- Learn about Search engine optimization and other important parts of digital marketing,
- Understand the working of google analytics,
- Learn to use Facebook, Pinterest, and other platforms to promote digital marketing,
- Learn ways to determine effective campaigns,
- Build a world-class WordPress website within stipulated time without facing any difficulty,
Search Engine Optimization
This course includes various methods of optimization to improve the website’s ranking on search engine results. work with google analytics, on and off page optimization and various tools required for SEO all are taken care of by our professional teachers.Courses Offered
We start from the basics of SEO and move towards the research and analysis, website design, understanding and implementing analytics on the website, employing algorithm updates, SEO tools, and SEO reporting. Overall our experts try to make the students expert as well.Advatages of the Course
- Learn SEO fundamentals,
- Understand and employ analytics and other algorithm updates,
- Master various platforms deploying user-generated content and reviews.
- Use of on and off page optimization,
- Learn the working and use of Google bots.
Target Audience
Our target audience is usually those who are already in the fields of marketing, professional managers in content and media fields, entrepreneurs of the business market who have a better understanding of how it works. However, we always encourage our aspiring students to do their best and develop the best position in the field of digital marketing. At the end of the course, we provide certificates which further increase our student's value in the marketplace.Prerequisite
There are no specific prerequisites for taking this Training Course.What is Digital Marketing Section
Inbound vsOutbound Marketing Section
Content Marketing Section
Understanding Traffic Section
Understanding Leads Section
Strategic Flow for Marketing Activities
Understanding WWW
Domains Name
Domain Name Registration
Buying WebSpace | Hosting Space
Website Language & Technology
Core Objective of Website and Flow
One Page Website
Strategic Design of Home Page
Strategic Design of Products & Services Page Strategic Design of Pricing Page
Portfolio, Gallery and Contact Us Page
Call to Action (Real Engagement Happens)
Designing Other Pages
SEO Overview
Google Analytics Tracking Code
Website Auditing
Designing Wordpress Website
Website Hosting
Search Engine Landscape
What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, How search Engines Work?, Evolution of Search EnginesSEO Audit
What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken LinksOn-Page Optimization
What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken LinksOn Page Optimization Using WordPress Based Website – SEO Yoast
What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken LinksGoogle Analytics and Google Webmaster
What is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page AnalyticsWeb CEO, SEO Profiler and Other SEO Tools
Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)Off Page Optimization – Link Building
What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media LinksBlack Hat SEO Techniques to Avoid
Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article SpinningOnline Reputation Management
What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of ContentIntroduction to Google Analytics
Understanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.Google Analytics and Google Webmaster Tools
Setting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.Audit and Conversion Tracking
The various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.Mobile App Analytics
Deploying of Google Analytics for tracking the performance of mobile apps, measuring of user behaviour, the various metrics for mobile apps screen tracking, tracking features for both Android and iOS, event tracking for mobile apps, complete tracking of e-commerce app on the mobile.Google Tag Management
Introduction to Google Tag Manager, tracking various analytics, and marketing metrics using the Google Tag Manager, the important rules to follow, designing website tags and coming up with firing rules, improving the performance of Google Analytics, containers and structure accounts, providing user permissions, setting up containers, previewing containers and learning about the various container versions.Google Webmaster Tool
Setting up Tool for SEO
Adding and Managing Assets
Integrating WebMasterTool
Site Map and Site Links
Search Traffic and Links
Google Indexing
Managing Crawl Errors
Managing Security Issues
G+ Pages Ranks Higher
Google Plus Profile
Google Local Business
Google + Company Page
Adding Contact Links
Utilizing +1 Button
Managing Circles
Posting Contents
Google Hangouts
Social Relevance to G+ in Adwords
Sharing G+ Buttons on Website
HashTags and Mentions
Review and Testimonials
G+ Mobile App
Integration with Website
Google Adwords Basics
Understanding Adwords
Google Ad Types
Pricing Models
PPC Cost Formula
Ad Page Rank
Billing and Payments
Adwords User Interface
Keyword Planning
Keywords Control
Creating Ad Campaigns
Creating Text Ads
Creating Ad Groups
Bidding Strategy for CPC
Practical Examples
Google Adwords Intermediate
PPC, CPM, CPA
Other Measuring Tools
Bidding Strategy on Location
Bidding Strategy on Schedule
Bidding Strategy on Devices
Conversion Tracking Code
Designing Image Ads
Creating Animated Ads
Examples on Animated Ads
Creating Video Ads
Youtube Video Promotion
Hi-Jack Competitor’s
Video Audience
Practical Examples
Google Adwords Advance Level
Remarketing Strategies
Remarketing Rules
Remarketing Tracking Code
Linking Google Analytics
Designing Remarketing Images
Shared Budget
GWD Software
Facebook Marketing Fundamentals
Profiles and Pages
Business Categories
Getting Assets Ready
Creating Facebook Pages
Page Info and Settings
Facebook Page Custom URL
Invite Page Likes
Featured Video
Pin Post and Highlights
Scheduling Posts
Facebook Events
Reply and Message
Facebook Insights Reports
Competitor's Facebook Page
Ban User on Facebook Page
Connect with Twitter
Facebook Ad Campaigns
Organic v/s Paid
Defining Ad Objective
Performance Matrix
Ad Components
Designing Creative Image
Facebook Ad Structure
Setting Up Facebook Ad Account
Create Ad -Targeting
Create Ad -Budgeting
Create Ad -Creative Content and CTA
Boosting Page Posts
Page Promotion
Video Promotion
Similar Ads and Audiences
Tracking Pixels Code
Remarketing -Website Visitors
Custom Audiences -Look Alike
Custom Audience -Saved Group
Managing and Editing Ads
Ad Reports and Ad Insights
Billing and Account
Facebook Advance Strategies
Facebook Business Manager
People, Pages and Roles
Ad Accounts Configurations
Ad Agencies and Assigning
Shared Login for FB Business A/c
Power Editor - Most Advance
Email Targeting on Facebook
Facebook Offers
CTA on Page
Posts for Location
Save Time with Third Party Tools
Case Studies
Practical Examples
LinkedIN -The hub of B2B Networking
Creating LinkedIN Account
Updating Contact Information and Links
Designing Profile and Summary
Managing Connections
Advance Searching
Who Viewed Your Profile
Endorsements -Publishing and Receiving
Creating LinkedIN Company Page
Updating Products and Services Marketing on Twitter & Pinterest
Creating Showcase Pages
Engaging with Updates
Running Paid Campaigns
Recruitment through LinkedIN
LinkedIN Groups
LinkedIN Mobile App
Email Software and Tools
Importing Email Lists
Planning Email Campaign
Email Templates and Designs
Sending HTML Email Campaigns
WebForms Lead Importing
Integrating Landing Page Forms
Campaign Reports and Insights
Segmentation Strategy
Segmentation Lists
Auto-Responder Series
Triggering Auto – Responder Emails
AutoResponder Actions
Marketing Automation Tools
Email Campaigns
Email Autoresponder
SMS Autoresponder
Creating Landing Page
Landing Page CTA
Lead Generation Strategy
Capturing Leads from Sources
Website Widgets
Lead and List Management
CRM Integration
Sales Integration
Products Integration
Business Reporting
Lead Source Link Building
Lead Tracking Features
WebHooks and Connectors
Complete Automation Strategy
eCommerce Business
Planning eCommerce Website
Product Placements
Product Grouping
Promoting eCommerce Website
Remarketing Products
Understanding Coupon System
Appointing Affiliates for Products
Cross/Up/Down Selling
Payment Gateway in India
Application and Documentation
Collecting Online Payment
Web Store using Payment Gateway
Web Fronts using Payment Gateway
Invoice Payments through Emails
SMS Invoice Payments
Integrating Payment Gateway
Payment Links and its Promotion
Affiliates for Payment Links
Understanding Affiliate Marketing
Sources to Make Money Online
Selecting Affiliate Program
Applying for an Affiliate
Building Assets for Affiliate Promotion
Payments and Payouts
CPC, CPA, CPI and other metrics
Getting Most Conversions
Day to Day Work Scheduling
Managing Affiliate Accounts
Blogging
Google AdSense Account Setup
Placing Ads on Website
Placing Ads on Blogs
YouTube Video Monetization
Allowing and Blocking Ads
Performance Metrics
AdSense Administration
Registering Google Certification Program
Training for Google Adwords Certification
Training for Google Analytics Certification
Training for Google Video Advertising Certification
Online Exam for Certified Digital Marketer from WebGanges.com
