Master in Digital Marketing

Master in Digital Marketing

Digital marketing is a field to market products and services using a digital field of technology. People who want to become their own boss choose this as our career path. And we totally support them and provide the best courses with internships to become a professional in this field.

In Digital Marketing, we have two sections which help the students to have a complete understanding of the topics involved. The master in digital marketing course  is designed by our experts  to help the students be expertise in different topics of Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), web analytics, content and email marketing and many more. Digital marketing is one of the growing career paths for youth. To make our students professional we combine the different parts of digital marketing with google analytics. This gives an advantage to our students so that they do not suffer any drawback when it comes to the market.


In this, we cover all the essential parts of digital marketing. Our courses include digital marketing fundamentals in which we teach about the basic traffic section, lead section, strategic flow for marketing activities. Our other courses involve website planning and structure, search engine optimization, google analytics tools, google plus for business to get a proper idea about how the business world works. We have courses on facebook marketing, LinkedIn, Pinterest and Twitter and email marketing which serves as a platform for digital marketing. The courses of affiliate marketing and Adsense, e-commerce and payment gateway help the students to understand how the sources are utilized in digital marketing.


  • By the end of the course, we will understand the digital marketplace,
  • Learn about Search engine optimization and other important parts of digital marketing,
  • Understand the working of google analytics,
  • Learn to use Facebook, Pinterest, and other platforms to promote digital marketing,
  • Learn ways to determine effective campaigns,
  • Build a world-class WordPress website within stipulated time without facing any difficulty,



This course includes various methods of optimization to improve the website’s ranking on search engine results. work with google analytics, on and off page optimization and various tools required for SEO all are taken care of by our professional teachers.


We start from the basics of SEO and move towards the research and analysis, website design, understanding and implementing analytics on the website, employing algorithm updates, SEO tools, and SEO reporting. Overall our experts try to make the students expert as well.


  • Learn SEO fundamentals,
  • Understand and employ analytics and other algorithm updates,
  • Master various platforms deploying user-generated content and reviews.
  • Use of on and off page optimization,
  • Learn the working and use of Google bots.

Our target audience is usually those who are already in the fields of marketing, professional managers in content and media fields, entrepreneurs of the business market who have a better understanding of how it works. However, we always encourage our aspiring students to do their best and develop the best position in the field of digital marketing. At the end of the course, we provide certificates which further increase our student's value in the marketplace.

There are no specific prerequisites for taking this Training Course.

  • What is Digital Marketing Section
  • Inbound vsOutbound Marketing Section
  • Content Marketing Section
  • Understanding Traffic Section
  • Understanding Leads Section
  • Strategic Flow for Marketing Activities

  • Understanding WWW
  • Domains Name
  • Domain Name Registration
  • Buying WebSpace | Hosting Space
  • Website Language & Technology
  • Core Objective of Website and Flow
  • One Page Website
  • Strategic Design of Home Page
  • Strategic Design of Products & Services Page Strategic Design of Pricing Page
  • Portfolio, Gallery and Contact Us Page
  • Call to Action (Real Engagement Happens)
  • Designing Other Pages
  • SEO Overview
  • Google Analytics Tracking Code
  • Website Auditing
  • Designing Wordpress Website
  • Website Hosting

Search Engine Landscape
What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, How search Engines Work?, Evolution of Search Engines

SEO Audit
What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links

On-Page Optimization
What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links

On Page Optimization Using WordPress Based Website – SEO Yoast
What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links

Google Analytics and Google Webmaster
What is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page Analytics

Web CEO, SEO Profiler and Other SEO Tools
Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)

Off Page Optimization – Link Building
What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links

Black Hat SEO Techniques to Avoid
Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning

Online Reputation Management
What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content

Introduction to Google Analytics
Understanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.

Google Analytics and Google Webmaster Tools
Setting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.

Audit and Conversion Tracking
The various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.

Mobile App Analytics
Deploying of Google Analytics for tracking the performance of mobile apps, measuring of user behaviour, the various metrics for mobile apps screen tracking, tracking features for both Android and iOS, event tracking for mobile apps, complete tracking of e-commerce app on the mobile.

Google Tag Management
Introduction to Google Tag Manager, tracking various analytics, and marketing metrics using the Google Tag Manager, the important rules to follow, designing website tags and coming up with firing rules, improving the performance of Google Analytics, containers and structure accounts, providing user permissions, setting up containers, previewing containers and learning about the various container versions.


  • Google Webmaster Tool
  • Setting up Tool for SEO
  • Adding and Managing Assets
  • Integrating WebMasterTool
  • Site Map and Site Links
  • Search Traffic and Links
  • Google Indexing
  • Managing Crawl Errors
  • Managing Security Issues

  • G+ Pages Ranks Higher
  • Google Plus Profile
  • Google Local Business
  • Google + Company Page
  • Adding Contact Links
  • Utilizing +1 Button
  • Managing Circles
  • Posting Contents
  • Google Hangouts
  • Social Relevance to G+ in Adwords
  • Sharing G+ Buttons on Website
  • HashTags and Mentions
  • Review and Testimonials
  • G+ Mobile App
  • Integration with Website

Google Adwords Basics

  • Understanding Adwords
  • Google Ad Types
  • Pricing Models
  • PPC Cost Formula
  • Ad Page Rank
  • Billing and Payments
  • Adwords User Interface
  • Keyword Planning
  • Keywords Control
  • Creating Ad Campaigns
  • Creating Text Ads
  • Creating Ad Groups
  • Bidding Strategy for CPC
  • Practical Examples


Google Adwords Intermediate

  • Other Measuring Tools
  • Bidding Strategy on Location
  • Bidding Strategy on Schedule
  • Bidding Strategy on Devices
  • Conversion Tracking Code
  • Designing Image Ads
  • Creating Animated Ads
  • Examples on Animated Ads
  • Creating Video Ads
  • Youtube Video Promotion
  • Hi-Jack Competitor’s
  • Video Audience
  • Practical Examples


Google Adwords Advance Level

  • Remarketing Strategies
  • Remarketing Rules
  • Remarketing Tracking Code
  • Linking Google Analytics
  • Designing Remarketing Images
  • Shared Budget
  • GWD Software

Facebook Marketing Fundamentals

  • Profiles and Pages
  • Business Categories
  • Getting Assets Ready
  • Creating Facebook Pages
  • Page Info and Settings
  • Facebook Page Custom URL
  • Invite Page Likes
  • Featured Video
  • Pin Post and Highlights
  • Scheduling Posts
  • Facebook Events
  • Reply and Message
  • Facebook Insights Reports
  • Competitor's Facebook Page
  • Ban User on Facebook Page
  • Connect with Twitter


Facebook Ad Campaigns

  • Organic v/s Paid
  • Defining Ad Objective
  • Performance Matrix
  • Ad Components
  • Designing Creative Image
  • Facebook Ad Structure
  • Setting Up Facebook Ad Account
  • Create Ad -Targeting
  • Create Ad -Budgeting
  • Create Ad -Creative Content and CTA
  • Boosting Page Posts
  • Page Promotion
  • Video Promotion
  • Similar Ads and Audiences
  • Tracking Pixels Code
  • Remarketing -Website Visitors
  • Custom Audiences -Look Alike
  • Custom Audience -Saved Group
  • Managing and Editing Ads
  • Ad Reports and Ad Insights
  • Billing and Account


Facebook Advance Strategies

  • Facebook Business Manager
  • People, Pages and Roles
  • Ad Accounts Configurations
  • Ad Agencies and Assigning
  • Shared Login for FB Business A/c
  • Power Editor - Most Advance
  • Email Targeting on Facebook
  • Facebook Offers
  • CTA on Page
  • Posts for Location
  • Save Time with Third Party Tools
  • Case Studies
  • Practical Examples

  • LinkedIN -The hub of B2B Networking
  • Creating LinkedIN Account
  • Updating Contact Information and Links
  • Designing Profile and Summary
  • Managing Connections
  • Advance Searching
  • Who Viewed Your Profile
  • Endorsements -Publishing and Receiving
  • Creating LinkedIN Company Page
  • Updating Products and Services Marketing on Twitter & Pinterest
  • Creating Showcase Pages
  • Engaging with Updates
  • Running Paid Campaigns
  • Recruitment through LinkedIN
  • LinkedIN Groups
  • LinkedIN Mobile App

  • Email Software and Tools
  • Importing Email Lists
  • Planning Email Campaign
  • Email Templates and Designs
  • Sending HTML Email Campaigns
  • WebForms Lead Importing
  • Integrating Landing Page Forms
  • Campaign Reports and Insights
  • Segmentation Strategy
  • Segmentation Lists
  • Auto-Responder Series
  • Triggering Auto – Responder Emails
  • AutoResponder Actions

  • Marketing Automation Tools
  • Email Campaigns
  • Email Autoresponder
  • SMS Autoresponder
  • Creating Landing Page
  • Landing Page CTA
  • Lead Generation Strategy
  • Capturing Leads from Sources
  • Website Widgets
  • Lead and List Management
  • CRM Integration
  • Sales Integration
  • Products Integration
  • Business Reporting
  • Lead Source Link Building
  • Lead Tracking Features
  • WebHooks and Connectors
  • Complete Automation Strategy

  • eCommerce Business
  • Planning eCommerce Website
  • Product Placements
  • Product Grouping
  • Promoting eCommerce Website
  • Remarketing Products
  • Understanding Coupon System
  • Appointing Affiliates for Products
  • Cross/Up/Down Selling
  • Payment Gateway in India
  • Application and Documentation
  • Collecting Online Payment
  • Web Store using Payment Gateway
  • Web Fronts using Payment Gateway
  • Invoice Payments through Emails
  • SMS Invoice Payments
  • Integrating Payment Gateway
  • Payment Links and its Promotion
  • Affiliates for Payment Links

  • Understanding Affiliate Marketing
  • Sources to Make Money Online
  • Selecting Affiliate Program
  • Applying for an Affiliate
  • Building Assets for Affiliate Promotion
  • Payments and Payouts
  • CPC, CPA, CPI and other metrics
  • Getting Most Conversions
  • Day to Day Work Scheduling
  • Managing Affiliate Accounts
  • Blogging
  • Google AdSense Account Setup
  • Placing Ads on Website
  • Placing Ads on Blogs
  • YouTube Video Monetization
  • Allowing and Blocking Ads
  • Performance Metrics
  • AdSense Administration

  • Registering Google Certification Program
  • Training for Google Adwords Certification
  • Training for Google Analytics Certification
  • Training for Google Video Advertising Certification
  • Online Exam for Certified Digital Marketer from

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