Description
This is a detailed SEO Certification Training Course that includes various techniques and study of tools to improve the website’s ranking on search engines results page. This SEO online training course includes on-page and off-page optimization, working with Google Analytics, Webmaster and deploying various tools for mastering the technique of SEO Audit.What you will learn in this SEO Training Course?
- Learn SEO fundamentals
- Understand importance of content in SEO
- Study SEO best practices and how it improves ranking
- A/B testing to get the best results
- Link-building for off-page optimization
- Using social media, blogs, forums for greater success
- Deploying user generated content and reviews
- Mastering various tools, platforms and techniques
- Learning how Google bots work and benefiting from it
Target Audience
Marketing, Content and Media professionals Project Managers, Brand Managers and Entrepreneurs Candidates looking forward to make their career in digital marketing field and develop their understanding on implementation for making the URL rank better join the Search Engines.Prerequisite
There is no need for any prior knowledge to take this Training Course.What is Domain
Basic Knowledge of World Wide Web
Difference between Portal and Search Engines
What is SEO
Types of SEO Techniques
Black hat techniques
White Hat techniques
How Search Engine works
Market Research
Keyword Research and Analysis
Keyword opportunity
Competitors Website Analysis
SWOT Analysis of Website
How to Choose Best Keywords
Tools available for Keyword Research
Content Research
Content Guidelines
Content Optimization
Design & Layout
XML Sitemap / URL List Sitemap
The Page Title
Meta Descriptions & Meta Keywords
Headings
Bold Text
Domain Names & Suggestions
Canonical Tag
Meta Tags
Images and Alt Text
Internal Link Building
The Sitemap
Invisible Text
Server and Hosting Check
Robots Meta Tag
Doorway Pages
301 Redirects
404 Error
Duplicate content
Page Rank
Link Popularity
Link Building in Detail
Directory Submission
Social Bookmark Submission
Blog Submission
Articles
Links Exchange
Reciprocal Linking
Posting to Forums
Submission to Search Engine
RSS Feeds Submissions
Press Release Submissions
Forum Link Building
Competitor Link Analysis
Google Analytics
Installing Google Analytics
How to Study Google Analytics
Interpreting Bars & Figures
How Google Analytics can Help SEO
Advanced Reporting
Webmaster Central & Bing/Yahoo
Open Site Explorer
Website Analysis using various SEO Tools available
Keyword Density Analyzer Tools
Google Tools
Yahoo / Bing Tools
Rich Snippet Text Tools
Comparison Tools
Link Popularity Tools
Search Engines Tools
Site Tools
Miscellaneous
Google analysis
Tracking and Reporting
Reports Submission
Securing Ranks
On-page & Off-page audit strategy
Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
Audit Report
Search Algorithm overview
Panda
Penguin
Hummingbird
Keeping track of algorithm updates
Project & Assignments :In this SEO course, there will be a project of 1 month & few take home assignments to give hands-on experience of Search Engine Optimization.
Research Based Internship :If you want to learn SEO, you must get your hands dirty. We have designed research-based internship in which you will do research on one topic every week.
Research Based Internship :If you want to learn SEO, you must get your hands dirty. We have designed research-based internship in which you will do research on one topic every week.
