Search Engine Optimization-SEO
This is a detailed SEO Certification Training Course that includes various techniques and study of tools to improve the website’s ranking on search engines results page. This SEO online training course includes on-page and off-page optimization, working with Google Analytics, Webmaster and deploying various tools for mastering the technique of SEO Audit.
What you will learn in this SEO Training Course?
- Learn SEO fundamentals
- Understand importance of content in SEO
- Study SEO best practices and how it improves ranking
- A/B testing to get the best results
- Link-building for off-page optimization
- Using social media, blogs, forums for greater success
- Deploying user generated content and reviews
- Mastering various tools, platforms and techniques
- Learning how Google bots work and benefiting from it
Marketing, Content and Media professionals Project Managers, Brand Managers and Entrepreneurs Candidates looking forward to make their career in digital marketing field and develop their understanding on implementation for making the URL rank better join the Search Engines.
There is no need for any prior knowledge to take this Training Course.
- What is Domain
- Basic Knowledge of World Wide Web
- Difference between Portal and Search Engines
- What is SEO
- Types of SEO Techniques
- Black hat techniques
- White Hat techniques
- How Search Engine works
- Market Research
- Keyword Research and Analysis
- Keyword opportunity
- Competitors Website Analysis
- SWOT Analysis of Website
- How to Choose Best Keywords
- Tools available for Keyword Research
- Content Research
- Content Guidelines
- Content Optimization
- Design & Layout
- XML Sitemap / URL List Sitemap
- The Page Title
- Meta Descriptions & Meta Keywords
- Headings
- Bold Text
- Domain Names & Suggestions
- Canonical Tag
- Meta Tags
- Images and Alt Text
- Internal Link Building
- The Sitemap
- Invisible Text
- Server and Hosting Check
- Robots Meta Tag
- Doorway Pages
- 301 Redirects
- 404 Error
- Duplicate content
- Page Rank
- Link Popularity
- Link Building in Detail
- Directory Submission
- Social Bookmark Submission
- Blog Submission
- Articles
- Links Exchange
- Reciprocal Linking
- Posting to Forums
- Submission to Search Engine
- RSS Feeds Submissions
- Press Release Submissions
- Forum Link Building
- Competitor Link Analysis
- Google Analytics
- Installing Google Analytics
- How to Study Google Analytics
- Interpreting Bars & Figures
- How Google Analytics can Help SEO
- Advanced Reporting
- Webmaster Central & Bing/Yahoo
- Open Site Explorer
- Website Analysis using various SEO Tools available
- Keyword Density Analyzer Tools
- Google Tools
- Yahoo / Bing Tools
- Rich Snippet Text Tools
- Comparison Tools
- Link Popularity Tools
- Search Engines Tools
- Site Tools
- Miscellaneous Tools
- Google analysis
- Tracking and Reporting
- Reports Submission
- Securing Ranks
- On-page & Off-page audit strategy
- Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
- Audit Report
- Search Algorithm overview
- Panda
- Penguin
- Hummingbird
- Keeping track of algorithm updates
Project & Assignments : In this SEO course, there will be a project of 1 month & few take home assignments to give hands-on experience of Search Engine Optimization.
Research Based Internship : If you want to learn SEO, you must get your hands dirty. We have designed research-based internship in which you will do research on one topic every week.
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